“It's never too late to become who you've always wanted to be”
At the age of 30, I embarked on a journey of reinvention. After years immersed in the world of financial consulting, I felt the urge to explore new horizons. My trajectory took a dramatic turn when I took the lead at Food Panda, a revolutionary digital venture in the realm of food. However, as I climbed in this new adventure, I discovered an invaluable truth: the significance of authentic and emotional communication. This discovery led me to question and delve deeper into my relationship with brands and their connection with audiences. An undeniable truth emerged: emotions are the glue that activates action. With each interaction, with every shared story, a door to genuine connection opened. That was the moment when my passion for brand management came to life. I founded my own brand, a reflection of my philosophy and personal vision. I quickly realized that the fashion industry is much more than the mere sale of garments; it's a vehicle for conveying a message, for making an impact. And it's precisely in this process that art resides, in the ability to communicate not only the product but the artistic and creative journey behind each piece.
Today, with that vision in mind, I use various tools to craft brand strategies that will resonate in the hearts of audiences.
“My focus is clear: to generate meaningful and authentic connections.”
Every campaign, every piece of content, every strategy is woven with threads of emotion and authenticity. My goal is clear: to build bridges that allow brands to communicate, impact, and endure in a world saturated with information. Welcome to a journey where communication becomes the link between brands and their audience, and where emotion is the catalyst for action.
My Book "How to Build a Brand and Not Die Trying"
"How to Build a Brand and Not Die Trying" aims to provide tools for fashion entrepreneurs to improve their brands' communication strategies in a fun and engaging way. It originates from the experience of its author, Rebeca Brand, who ventured into the fashion industry and has a passion for effective brand communication.
This book highlights that fashion is not just about selling pretty things, but about conveying a clear message and having a purpose as a brand. It emphasizes the importance of finding, refining, and effectively delivering this message over time, as brands evolve with the market and personal experiences. Additionally, it discusses how to take advantage of the opportunities presented by the digital world and the metaverse in the fashion industry.
The author hopes to inspire readers to be more effective with their audience and achieve their brand communication goals by creating digital communities.
