Initial Challenge

Our challenge was to transform the spiritual symbolism of the Mexican serpent into an authentic and contemporary fashion proposal, while avoiding clichés. In a saturated market, we crafted an emotional and avant-garde narrative that conveyed transformation, power, and authenticity—connecting with those who see fashion as a way to express their personal evolution.

Fashion - Creative Direction

We built a living identity that connects with people seeking transformation, power, and a connection to their roots, taking the Mexican serpent as our central symbol. We brought this narrative into products, content, and experiences, fostering a diverse and purpose-driven community through collaborations, co-creation, and participatory dynamics. We developed the visual culture with a modern and dynamic approach, using formats like Reels and Challenges to invite authentic expression.

Results

In less than two years, the brand has secured a presence in over 15 stores nationwide in Mexico, strengthened digital sales, and is now opening the opportunity to officially expand into the U.S. market.