Go Ride Away
Initial Challenge
We designed a distinctive brand narrative by integrating Ryder, the mascot, as a symbol of trust and approachability to connect with a skeptical audience in a saturated market. We optimized the digital funnel, increasing the conversion from leads to actual sales through clear campaigns, high-impact creatives, and emotionally relevant segmentation. In addition, we developed a strong brand identity and a unique value proposition, positioning transparency and personalized support as key elements against competitors with generic messages.
Lifestyle - Advertising
We optimized the digital funnel with clear campaigns and emotionally relevant segmentation.
Result
Reduced cost per lead by up to 70% and improved conversion to sales.
We built a brand narrative with Ryder, the mascot, as a symbol of trust and guidance, creating a strong connection with a skeptical audience.
AI Advertising
Result
Increased engagement and a more positive perception of closeness and support.
Social Media Marketing
We developed a clear brand identity and a distinctive value proposition based on transparency and personalized support.
Result
Expanded operations to 4 cities in just 4 months, achieving over 12 sustained monthly sales.
