Dalior
Salon and Esthetics
Initial Challenge
Position Dalior in a saturated market of aesthetic centers with a clear and distinctive brand message.
Highlight its focus on personalized care, attention to detail, and comprehensive skin health solutions.
Integrate the digital experience with the physical one, improving the online customer journey.
Solution
Developed a relaunch campaign with an organic Instagram challenge that activated its community.
Created a content strategy centered on Stories and feed posts aligned with the new positioning.
Redesigned the website to optimize the user experience by:
Making appointment booking easier.
Improving navigation for product discovery.
Unifying the physical and digital experience.
Video Content & Social Media Marketing
Distribution Channels
Instagram
Website
Newsletter
Point of sale.
Result
+30% in sales during the first month of the campaign.
+1167% increase in organic reach on social media.
Higher conversion rate from digital users to active customers.
How it started
Result
Customer Experience
We redesigned the website to reflect the essence of the brand and make it easier to get in touch, book appointments, and navigate—creating a coherent, intuitive digital experience aligned with its purpose.
